Hi-Chew – Umai-Chew Pineapple
Umai is the Japanese term used to denote a lot of things, like skillful, good, or in this case, delicious. Umai-Chew is basically the term that Hi-Chew uses for certain flavours that have the added…
Something something random
Japan
Umai is the Japanese term used to denote a lot of things, like skillful, good, or in this case, delicious. Umai-Chew is basically the term that Hi-Chew uses for certain flavours that have the added…
Some companies like to bring back seasonal flavours back once a year. A great example is the McRib that comes back briefly each year. It builds expectations and not much changes, which is both good…
Some companies have a tendency to throw certain words that trigger our purchase impulse when it comes to new gimmicks or fads. Take ghost peppers as an example – when it came into vogue, every…
Cheesecake is not a new thing in Japan, but it did come into vogue for a while in the past decade or so, and it doesn’t seem to have gone anywhere in popularity. Unlike a…
Cookies and cream is not something new. What is new is cookie chocolate. Well, new in the sense that I haven’t seen a whole lot of it, but I’m sure it’s existed in some form…
Butter is one of those products where you can add it to almost anything and it makes things just a little bit better. Within reason, I find this to be true – popcorn, steak, bread,…
This collaboration or crossover, whatever you want to call it, seems much less odd when you consider that the same company behind Hi-Chew is the same one that created the Mammy line of drinks. Morinaga…
Mochi and matcha – two of my favourite things. One for the chewy, bouncy texture and the other for the rich earthy, bitter flavour. Apparently I’m not the only one because Morinaga decided to make…
You may be familiar with senbei, which is the Japanese term for rice crackers. Menbei is the brainchild of Fukutaro, a well established Japanese snack company most known for their interesting take on the rice…
I love tofu and bean curd. Really, any edible soy product is something I am all about. While I’m sure my cultural background has a part to play in it, I didn’t actually enjoy it…